Ep. 3 1 hr 56 min

How to grow your Snapchat following with GhostCodes Co-founder, Frank Danna

Topics: Social Media, Vine, Snapchat, Mobile Marketing

From being your average Joe software guy, to main stream Vine influencer, to multimedia consultant to now mobile app founder.

Business Type

Mobile App

Years in Business

2

Funding

Self Funded

Founder Background

Content marketing and social media thought leader for global brands focused on emerging platform utilization/future-casting, influencer growth and responsibilities, brand positioning and voice.

Words of Wisdom

"We realized that we needed to legitimize ourselves and that came through building an actual company. Crazy thing is this space was super hot and within 4 months we were acquired."

Fun Fact

Frank questioned whether or not this exciting hobby of creating Vines could potentially become a career. He bet on it becoming his full time gig and for the first 6 months focused purely on building a community. Not to long after that, he eventually started working with brands like Chevrolet to Samsung to Jennifer Lopez's Street Team launching her Barbie Doll collection on Instagram.

His work has been featured on CNN, Mashable, Buzzfeed, USA Today, Yahoo!, Food Network, CNET, Huffington Post, PSFK, Gizmodo, Tribeca Film Festival and others.

Show Notes

I'm super pumped to bring you today's guest on the Cult of Startup show. If you haven't heard of GhostCodes, go and download it ASAP!

Frank Danna, co-founder of GhostCodes, a simple, fast and fun way to discover new people on Snapchat. Went from being your average Joe software guy, to main stream Vine influencer, to multimedia consultant to now mobile app founder.

Although this conversation is nearly two hours long, I firmly believe this is the most entertaining episode yet. Frank is a world class storyteller & marketing guru.

Topics we cover:

  • What are the unique values of telling stories through Snapchat?
  • Contract negotiation when working with brands large and small.
  • Disadvantages & advantaged of being a first mover on a social media platform
  • Why the copy and voice of your content matters?
  • How do limitations build creativity?
  • Buyer friendly values vs features.
  • Why do brand waste money on over hyped influencers & not just go for the smaller more targeted influencers?
  • Why everyone hates Applebee’s, but they have a Snapchat account?

Contact Frank on Snapchat @FrankeDanna or Twitter @erskine