Ep. 14 1 hr 25 min

How a Bamboo Watch Created the 4th Generation of Watch Makers with Boman Farrer, co-founder of LunoWear

Show Notes


Today’s guest is Boman Farrer, the co-founder of LunoWear, a stylish watch brand made from bamboo that nearly raised half a million through crowdfunding. Even when they had to switch funding platforms after raising 400k!


In this interview we discuss the following topics:

  • The value of family tradition
  • Building a loyal audience before launching a product
  • How to properly execute a crowdfunding campaign.
  • Instagram strategies using hashtags & influencers
  • How to use Facebook ads
  • The pros & cons of Amazon exclusives
  • And much, much more!


You all are the greatest! Thank you for listening & enjoy!