How a Bamboo Watch Created the 4th Generation of Watch Makers with Boman Farrer, co-founder of LunoWear

Show Notes

Today’s guest is Boman Farrer, the co-founder of LunoWear, a stylish watch brand made from bamboo that nearly raised half a million through crowdfunding. Even when they had to switch funding platforms after raising 400k!

In this interview we discuss the following topics:

• The value of family tradition
• Building a loyal audience before launching a product
• How to properly execute a crowdfunding campaign.
• Instagram strategies using hashtags & influencers
• How to use Facebook ads
• The pros & cons of Amazon exclusives
• And much, much more!

You all are the greatest! Thank you for listening & enjoy!